Work: Proven Marketing Strategies for Cohousing Communities

Zev Paiss

This interactive presentation will cover the five most effective marketing strategies your group can use to identify, attract, educate, integrate, and retain your cohousing members. We will cover the use of marketing during the feasibility stage, the development phase, and proven strategies for those communities who are now re-selling their homes.

Zev Paiss has become one of the country's most experienced cohousing professionals. Over the past 12 years, he has become a nationally recognized consultant to sustainable developments. He is known for his expertise in the areas of Environmental Planning, Renewable Energy and Transportation and Neighborhood Community Building. Zev is the founding Executive Director of The Cohousing Association of the United States, an organization he ran from 1998-2002. Zev was the co-founder and president of the Rocky Mountain CoHousing Association (RMCA), based in Boulder, Colorado, from 1991-1997. Since 1997, Zev has resided in the Nomad Cohousing Community in Boulder, CO, with his wife Neshama Abraham and their two daughters.