Presented by Jenny Godwin, CoHousing Solutions
Social media and online outreach aren’t just for the kids these days. 2014 marked the first year when more than half of all online adults 65 and older (56%) used Facebook. 83% of adults over the age of 50 own a mobile phone, and checking email is the #1 activity they use them for. So with opportunities for emailing, posting, liking, tweeting and blogging – which are the most effective online outreach tools for your group to employ? How do you create effective announcements that spark engagement? How do you integrate these various online media platforms effectively? How do you measure the success of your group’s outreach strategies? From a quick glance, online advertising can be overwhelming. It requires consistency, person-ability and attention to the larger cohousing movement. Learn answers to the above questions, with tips and tricks for making the most of the online outreach tools available to your group.
About the Presenter/s
Jenny is the media leader for CoHousing Solutions and the 500 Communities Program. She runs the company’s website, Twitter, Facebook, YouTube, Google+ and LinkedIn pages, and maintains outgoing newsletters/announcements. Additionally, she provides her outreach and writing skills to communities in formation, aiding them with their recruitment, publicity and branding.