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Marketing

The articles under this Marketing category describe the different aspects involved in attracting people to the community you're creating or one with homes available.

  • A Tour is Worth a Thousand (or More) Words
    by Joani Blank, Swan's Market Cohousing

    Six years ago while living at Doyle Street Cohousing in Emeryville, CA, I casually mentioned to a visiting tour group that I planned to offer my unit for sale within eight or nine months because I would be moving to Swan's Market Cohousing in Oakland upon its completion. The next day, a woman who'd flown up from Los Angeles to attend the tour called me up and offered to buy my unit for about $20,000 more than I was thinking about listing it for. She's happily living there still.

  • Best of our archives: The art of membership
    by Melissa French-Emery and Ellen Orleans

    As a group, cohousers tend to be a creative, resourceful lot, and their marketing efforts reflect this. Friendly flyers hung in coffee shops, member-staffed booths at Farmers' Markets, slide shows at local bookstores, ads in the Sierra Club newsletter and preschool newsletters – along with the indispensable word-of-mouth promotion – can draw prospective members to a new cohousing community by the score.

  • In the spotlight
    By Neshama Abraham Paiss, Coho/US National Media Contact

    Cohousing may not yet be a household word, but you may have noticed it in the news more often this past year. Both multigenerational cohousing and the newer elder/senior cohousing are increasingly grabbing the attention of print and broadcast reporters as well as magazine writers.

  • Cohousing in today’s real estate market

    While news reports turn to economists and other pundits to anticipate where the real estate market is headed, Cohousing magazine asked a couple of our own experts, Wonderland’s Jim Leach and Cohousing Partners’ Katie McCamant, to jump into the fray. They were asked. “How will the cooling housing market impact cohousing communities?”

  • Is Cohousing Right for You?
    by Charles B. Maclean, PhD, Trillium Hollow Cohousing

    Cohousing isn’t for everyone, so how do you determine if it’s a good place for you? Here are a dozen questions to help you explore aspects of that decision. The questions are intended to make your determination easier and, just as important, the underlying issues they probe might prevent an ill-fated mismatch of your expectations with the realities of life in cohousing.

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