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Websites: Minimal or Comprehensive?

Submitted by Sharon Villines on Thu, 02/02/2012 - 09:52
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By Sharon Villines

In forming communities, should a website be minimal if it wants to attract new members or let everything hang out?

Minimal means there is nothing to scare anyone. Nothing to turn anyone off. This argument goes along with believing that personal contact is persuasive and written information is impersonal and confusing. Cohousing is about personal contact, not rules and requirements.

The flip side is that there is nothing to attract people on a minimal website. If all some people see is the name, address, and serial number, they may not go further. People who don't know about cohousing need information. Not everyone will come to an information session with strangers trying to sell them something if they don't already have a clear sense that they might want to buy in.

Who are you trying to attract?

Tips on Writing a Great Classified Ad

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Suggestions for Writing a Great Classified Ad

The reasons people look into cohousing are varied and personalized but are usually a mixture of the following factors:
location (and proximity to other ammenities in the city),
community and social connections,
common hobbies and values within the group,
layout/floor plans of the homes and common facilities,
size of the group, etc.
They can get a lot of this information from your website, but your ad needs to get them interested enough to click on that link.

Information about the specific units available is great, however, don't forget that many people are moving to COHOUSING to find COMMUNITY. The more you can communicate about what daily life is or hopes to be like, the more you will have serious prospectors contacting you. Spend some time brainstorming with your members to come up with some unique or defining aspects of your cohousing group.

Here are some questions to guide you:

Videos

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A collection of Videos on Cohousing. Help us out by sending us more links!

Architect: Synergy Design / Matt Worswick

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Synergy Design
Golden, CO, 80401
Phone: (303) 278-1877
Email: matt [at] synergydesignco [dot] com

Contractor: David Bellin

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David Bellin
Licensed Contractor and Real Estate Broker
Home Energy Audits
E-mail: dbellin [at] DavidBellin [dot] com

Tips on Writing a Great Classified Ad

in

Suggestions for Writing a Great Classified Ad

The reasons people look into cohousing are varied and personalized but are usually a mixture of the following factors:
location (and proximity to other ammenities in the city),
community and social connections,
common hobbies and values within the group,
layout/floor plans of the homes and common facilities,
size of the group, etc.
They can get a lot of this information from your website, but your ad needs to get them interested enough to click on that link.

Information about the specific units available is great, however, don't forget that many people are moving to COHOUSING to find COMMUNITY. The more you can communicate about what daily life is or hopes to be like, the more you will have serious prospectors contacting you. Spend some time brainstorming with your members to come up with some unique or defining aspects of your cohousing group.

Here are some questions to guide you:

FREE Marketing Options

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We have the following FREE Marketing options available to Cohousing Groups and organizations on cohousing.org.

  • Events Calendar - You can post your cohousing related Public event on our Events calendar.
  • Cohousing Community Directory listing. Directory listings are SELF EDITED and maintained and must meet our minimum requirements in order to be listed. Instructions on adding a new directory listing are listed at the top of the directory page.
  • Other Professionals Directory Listing. This is a free directory listing for professionals who's work would be of interest to cohousers. Please click here for more information.

How Can I Track My Ad's Statistics

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You will need to have a login in on the site in order to view the number of times your ad has been read. Once you log in, and view your ad, you will see the number of reads for your ad on the lower left side of your ad near the bottom of your ad. This number is the total number of times your ad was read since the ad has been posted.

The higher your ad's exposure on the site, the more likely it will be seen by those interested in it.

You can keep your own statistics by tracking the date and the number of reads for your ad. If you have your website address in your ad, you might be able to gather statistics on that link from tools like google analytics, etc.

Could you be missing hot leads? Make sure prospective members can reach your group

Submitted by Cohousing Coaches on Tue, 01/05/2010 - 02:21
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By Raines Cohen, Cohousing Coach

I was distressed to see someone in the Fayetteville, North Carolina area asking about reaching cohousing neighborhoods in the "Live Wire" (answers/citizen advocate) column in the Fay Observer today. The illustrates the importance of making sure that websites and communities/cohousing directory entries are kept up to date and that we all work together to make sure that our community contacts are responsive.

A frustrated reader wrote:

We're seniors who are interested in cohousing. In August, we wrote three cohousing communities but didn't hear back from any of them. Can you tell us why? - T.R., Fayetteville

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