Marketing

You can also search the Cohousing-L email archives for postings containing "Marketing".
Take a look at the list of pages below from throughout the Cohousing
Website, including blog entries, articles, and descriptions of past and future events.
All of these are related to Marketing!

For more information, head over to our resource center.

Growing Smart Communities: Mid Atlantic Cohousing Regional Conference March 20

Are you passionate about community? Join me this month for a one-day in the Mid-Atlantic Region. Growing Smart Communities: Mid Atlantic Cohousing Conference

What: Cohousing: Growing Smart Communities
When: Saturday, March 20, 2010
Followed by area community visits on Sunday.

Come rub shoulders, elbows and toes with the people who have created, are creating or helping others to create their cohousing community. This is YOUR regional conference for those of you who are building cohousing, living in cohousing, interested in the idea, or who are professionals in the field.

How Can I Track My Ad's Statistics

You will need to have a login in on the site in order to view the number of times your ad has been read. Once you log in, and view your ad, you will see the number of reads for your ad on the lower left side of your ad near the bottom of your ad. This number is the total number of times your ad was read since the ad has been posted.

The higher your ad's exposure on the site, the more likely it will be seen by those interested in it.

You can keep your own statistics by tracking the date and the number of reads for your ad. If you have your website address in your ad, you might be able to gather statistics on that link from tools like google analytics, etc.

Could you be missing hot leads? Make sure prospective members can reach your group

I was distressed to see someone in the Fayetteville, North Carolina area asking about reaching cohousing neighborhoods in the "Live Wire" (answers/citizen advocate) column in the Fay Observer today. The illustrates the importance of making sure that websites and communities/cohousing directory entries are kept up to date and that we all work together to make sure that our community contacts are responsive.

A frustrated reader wrote:

We're seniors who are interested in cohousing. In August, we wrote three cohousing communities but didn't hear back from any of them. Can you tell us why? - T.R., Fayetteville

How do I cancel my Ad?

If you no longer need to run your ad you can email our advertising manager at advertising [at] advertising [dot] org. Please reference your ad's URL in the email. We'd love to hear if your classified ad resulted in you finding what you were looking for. Please note that we have a no refund policy on advertising. See our advertising Policies for details.

Cohousing Professional Directory listings

Connect to New Clients in Our Cohousing Professionals Directory Listing

We have two options in our Cohousing Professionals Listings: Featured Professional and Other Professionals

Featured Professional Directory Listing ($350 per year):

  • Experience with at least 1 cohousing group required
  • Linked mini logo on the main directory page
  • Full media tools are supported for content including logo, photos, unlimited links, and embedded video
  • Includes a link to your directory page in all issues of Cohousing Now!
  • includes a basic text ad in the Professional Services Classified Ad section that points to your directory listing
  • Cost is $350 per year (pro-rated from January 1st) for directory listing.Cost includes 30 minutes of design work. Additional design consultation is available for $50 per hour.

Email Broadcast Your Letter to Contacts in our Data Base

Our data base has over 11,000 email addresses for people who are interested in cohousing. We can help you send your email message to specific regions or you can target your broadcast by state zip code ranges. We have contacts both in and outside the US. Your email Broadcast can be sent to contacts in the cohousing US database.

Pricing (as of 12/2009 and subject to change)

Advertising Options Pricing

Basic Classified Ads ($25 per month, $250 for 12 months, $50 minimum):

  • Plain text only - no image or photo
  • One web link
  • Minimum duration: 2 months, cost: $50

Enhanced Classified Ads ($50 per month, $500 for 12 months):

  • Photo - maximum of 400x400 pixels
  • Formatted text and basic HTML tags (headlines, bold, and lists)
  • Unlimited embedded web links
  • Directory Record Link – Lists your Ad link on right side bar of your community’s listing in cohousing.org directory where applicable
  • Eligible for add-on exposure options like Featuring listed below.

Featured Classified Ad Listing -Enhanced Ads ONLY ($75 -$175 per month):

Creating Rituals - Welcoming New Members

In a recent post I talked about the aprons we use as part of our welcoming ceremony for new members. And I haven’t put it into the context of our overall welcoming ceremony.

As with our community, our welcoming ceremony is informal and homey. And it still has a little structure. The idea was to make the ceremony a re-bonding experience for everyone and a simple, but heart-felt welcome. At their inception, rituals can feel a bit home-spun, but they build quickly and don’t need to be elaborate.

New Hampshire Governor visits state's only cohousing neighborhood

According to story in today's Union Leader, New Hampshire Governor John Lynch yesterday toured Nubanusit Neighborhood & Farm, the state's first completed cohousing neighborhood.

He wasn't the first New Hampshire Governor to walk the Peterborough property, though: the community was built in 2008 on the historic homestead of Gov. John Steele (1789-1865), and the basement of his renovated now super-insulated home (now offices) houses the ultra-efficient renewably-fueled wood-pellet-burning boilers that circulate heat and supply hot water to the 29 homes clustered onto just five of the 113 acres, preserving extensive woods and farmland, the story notes.

How we got Cohousing Tours in the NY Times... and how you can help

As the old saw goes, the aspiring musician, lost on the streets of New York, asks a passerby "How do you get to Carnegie Hall?" And is told "Practice, Practice, Practice!"

If you were to ask how we got the wonderful, colorful extensive in-depth Cohousing Tours coverage in the New York Times last month, I'd say: "Connections, Community, Cooperation." Read on to learn more about the history.

And as for how you can leverage this opportunity to benefit your group and further build The Cohousing Movement, another 3 C's are the keys: Correspondence, Comments, Conference. We'll explore these in part two.

Join me below the fold for a short journey to explore how the article came about and what you can do about it, with some perspective on the power of working together as a movement.

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