Marketing

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Coho/US has created a tri-fold brochure available for download printing. The brochure provides an introduction and welcoming to cohousing. We encourage you to use as a recruiting tool for potential members, and an education tool for the general public. Let us know how you are using the brochure,...
Views since 5/2014: 8,314
Doyle Street (Emeryville, CA) resident Barry Harris talks about the site. (Photo by Evangeline Welch) Many years ago while living at Doyle Street Cohousing in Emeryville, CA, I casually mentioned to a visiting tour group that I planned to offer my unit for sale within eight or nine months...
Views since 5/2014: 4,552
When advertising, Senior Cohousing Communities need to be aware and careful of the requirements of the Federal Fair Housing Act of 1968 and 1988 amendments (FHA). There are often local fair housing laws, as well. The bottom line is that you cannot advertise for an age restricted population (eg. 30...
Views since 5/2014: 137
Is it that time of year again? After its incredible debut last year, National Cohousing Open House Day is back, better than ever, this year on Saturday, April 29. We're again joining several other places where you'll find "cohousing clusters" in doing regional organizing, so people can visit...
Views since 5/2014: 40
Note: Durham Central Park Cohousing is a single condo building in downtown Durham. While we do not restrict ourselves to adults or seniors, our current residents are all baby boomers or older. The question of whether and how to recruit families was a recent discussion. Faced with the question of...
Views since 5/2014: 27
Last month on Cohousing-L, a timely topic was sparked by the sharing of Courtney Martin's excellent New York Times article mentioning cohousing, Modern Housing with Village Virtues. How do cohousers get journalists to care about the topic? To really put in the research and get the facts right? To...
Views since 5/2014: 505
After two and a quarter years after move in, my Durham Cohousing is considering how to address turnover, when one of our members leaves the community. For many, the thought of valuable members leaving is disconcerting, as is the question of how to ensure new members will fit into the community, but...
Views since 5/2014: 1,219
Stone Curves Cohousing in Tucson is sharing their resale marketing strategy. Many thanks to Kat Jimenez and Pen Sand with Stone Curves Membership Team: After less than a year of instituting our wait list with our new marketing strategy, our home sales have increased 12%, as opposed to our local...
Views since 5/2014: 743
Iowa City Cohousing, which is in the process of submitting our site plan to the city planning and zoning commission and has about one-third of the needed member households, regularly asks folks who express and interest in us how they learned about us. Most often people mention an announcement...
Views since 5/2014: 1,213
We're excited to participate in the upcoming National Cohousing Open House Day. Our home community, Berkeley (CA) Cohousing, has had low turnover (no resales in over 12 years!), and only rarely welcomes outside groups, but we're opening up for a few hours on Saturday, April 30. We're a smaller...
Views since 5/2014: 2,366

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