Marketing Matters: A Roadmap for Growing Your Community (Breakout Session)

Presented by Victoria Stone, Future Perfect Living

Session Description

There are three marketing phases involved with creating a cohousing community. This session focuses on the first phase: Growing Your Community/Building Your Brand. (Other phases are Community Development and Community Stabilization).

What is the purpose of marketing? To communicate with, connect and engage your target audience with your community’s vision/mission as well as the value and benefits it provides that meet specific needs.

This session will address:
- Who Is Involved in the Community Marketing Effort
- What you need before you begin – CRM
- Creating your Key Marketing Message and Building Your Brand
- What to consider in creating your Key Message
- Customizing Communication to your Audience
- Developing a Marketing Plan

About the Presenter/s

Victoria’s work in senior living began in 2002 as Project Director for Hyatt’s Continuing Care Retirement Community in Palo Alto, CA. She subsequently worked marketing ground-up development projects for AgeSong, Episcopal Senior Communities, and Sunrise’s Condo for Life.
In 2009 she founded Future Perfect Living to focus on developing and marketing new models of housing and services for older adults. Clients have included a senior co-housing community as well as a cloud-based platform to deliver services to older adults in their homes.

Additional Information

A handout will be provided with Marketing Roadmap information for future reference.